Colors!

Colors!
Posted on 04/08/2022
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Have you ever wondered how colors affect people’s emotions? According to the Neurofied website, “Warm colors like red, yellow, and orange evoke higher arousal emotions, such as love, passion, happiness, and anger. Cool colors, like blue, green, and purple are linked to calmness, sadness, and indifference. Colors can trigger these arousal states and emotions.” In other words, warm colors cause more positive emotions and cool colors cause more neutral or occasionally negative emotions. Unfortunately, bright colors can also trigger sensory overload as bright colors can be hard on the eyes.

Shade and tint also have a strong effect on human emotions. For example, using muted, dull, or dim colors can portray sadness or remorse. On the other hand, using bright or exaggerated colors can simulate joy or entertainment. Strained or ‘grim’ color can portray sadness, but can also give a sense of unease and stress. Dark colors can portray calmness. The human brain is truly strange.

The next time you notice specific coloring on an advertisement piece of writing, remember that they are being used to elicit certain responses from you. Or, if you want to have an effect on a reader, make sure to use colors that interact with them in the best way possible.



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